Parla’s “Filled with Goodness” campaign transports viewers to a world in which they are encouraged to explore the delightful wonder of food. We translated this direction to social media by creating an image grid scavenger hunt giveaway. The Golden Ravioli Giveaway held true to this world that’s “Filled with Goodness” by focusing on a variety of fresh ingredients, and giving users the ability to satisfy their sense of adventure. Each post contained multiple images which allowed users to explore, discover facts about a variety of ingredients and Parla products, and sometimes discover the hidden Golden Ravioli. Users who discovered all hidden ravioli were eligible to continue their adventure into the world of food with a Williams-Sonoma gift card.
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