I was asked to create a piece of custom typography as a part of the promotion for the brand new Key Lime Shake at Pal’s Sudden Service. The tv spot script had a very 90’s game show vibe and I immediately thought of The Price is Right. The iconic TV show logo provided much of the inspiration for the final piece.
Final Piece
Initial Sketches and Style Explorations
Skeleton Design Phase
After the style of lettering was settled on, I played around a lot with the way the letterforms fit together. During this stage it’s a lot easier to experiment with the layout while the letters are simple paths.
After the style of lettering was settled on, I played around a lot with the way the letterforms fit together. During this stage it’s a lot easier to experiment with the layout while the letters are simple paths.
Color Variations
Layout Variations
