I was asked to create a piece of custom typography as a part of the promotion for the brand new Key Lime Shake at Pal’s Sudden Service. The tv spot script had a very 90’s game show vibe and I immediately thought of The Price is Right. The iconic TV show logo provided much of the inspiration for the final piece.
![](https://cdn.myportfolio.com/9ae893808a7fc2a5837613c794f2e1c1/e44c1f34-4ff2-4849-b53b-0391443cdfea_rw_1920.jpg?h=5797a47f646684220906ae0607fba307)
Final Piece
![](https://cdn.myportfolio.com/9ae893808a7fc2a5837613c794f2e1c1/38a8ee79-c605-4ec5-b75a-f68048907408_rw_1920.jpg?h=b5806d300c1e32b10512a5a21c5ffaa0)
Initial Sketches and Style Explorations
![](https://cdn.myportfolio.com/9ae893808a7fc2a5837613c794f2e1c1/af0ced66-5563-4a1e-8516-a9010c520c31_rw_1920.jpg?h=ba917a33f3f61986e4749e8e3b1cbd40)
Skeleton Design Phase
After the style of lettering was settled on, I played around a lot with the way the letterforms fit together. During this stage it’s a lot easier to experiment with the layout while the letters are simple paths.
After the style of lettering was settled on, I played around a lot with the way the letterforms fit together. During this stage it’s a lot easier to experiment with the layout while the letters are simple paths.
![](https://cdn.myportfolio.com/9ae893808a7fc2a5837613c794f2e1c1/a0b512cb-2a5d-46b8-9f69-0bfc40a437fb_rw_1920.gif?h=069e76b98feb1bc687fee5d9256f09b2)
Color Variations
![](https://cdn.myportfolio.com/9ae893808a7fc2a5837613c794f2e1c1/30eca28a-05cc-4a0a-a9b8-55814bec48d7_rw_1920.jpg?h=574c454adb9ccbffb5e9e4eda549164b)
Layout Variations